01
WEBSITE REPORTING
YoY comparison
0
Total Users-16.8% YoY0.0%
Bounce Rate+2.1% YoY0
Key Events-15.4% YoY0.0%
Session Conversion Rate+2.1% YoYYear-over-Year Comparison
| Metric | March 2025 | March 2026 | % Change |
|---|---|---|---|
| Total Users | 242,078 | 201,425 | -16.8% |
| Bounce Rate | 34.7% | 35.4% | +2.1% |
| Key Events | 94,819 | 80,207 | -15.4% |
| Session Conversion Rate | 28.0% | 28.6% | +2.1% |
| New Users | 211,232 | 173,312 | -17.9% |
| Lead Source: Paid Search | 0 | 678 | 0.0% |
02
Overall SEO Reporting
YoY comparison
0
Domain Authority+40.6% YoY0
Visibility-57.9% YoY0
Sessions+729.5% YoY0
Total Users+521.0% YoYYear-over-Year Comparison
| Metric | March 2025 | March 2026 | % Change |
|---|---|---|---|
| Domain Authority | 32 | 45 | +40.6% |
| Visibility | 0.38 | 0.16 | -57.9% |
| Sessions | 13,037 | 108,141 | +729.5% |
| Total Users | 11,271 | 69,994 | +521.0% |
| Page Views | 22,243 | 531,858 | +2291.1% |
💡
Key Insights1
Organic traffic increased by 21.14%, total users increased by 22.13%, and page views increased by 21.77%.
2
This increase in traffic is mainly due to an increase in traffic to the homepage by 20.53%, the /siding-and-accessories/truexterior page by 13.15%, and /stone/eldorado-stone/our-products increased by 16.92%.
↗
Recommendations1
We provided our on-page optimizations for the primary pages. This will be the first step in optimizing our site for the priority keywords and ensuring there are pages that are lacking optimizations or that we are missing out on opportunities. Once these optimizations are approved, we will be implementing the changes and tracking our performance. We will also ensure all headings are properly marked up and follow the correct site hierarchy structure.
2
Our development team has been able to add FAQ schemas. We were able to do so by giving each FAQ page a full detail page that is accessible on its own URL. I've included these FAQs in the sitemap and have added a link to the full FAQ page where FAQs are displayed. But since FAQs are viewed in an accordion, when a user clicks the FAQ, it still just opens the accordion. But the URLs on the page and in the sitemap should signal to the SEO and LLM bots where the full FAQ is. The FAQ schema has been added to the full FAQ page. This should allow all FAQ content to be indexed, including the schema markup. This will help improve both organic and ai visibility.
3
We will be proceeding with creating highly optimized blogs based on main profiles, and using these blogs to create strong content for ranking purposes, as well as an ability to link to each profile product page.
4
All priority keywords have been added to keyword.com. We would like to call out that if any other keywords would like to be added, we have a client tab that will be the place for any additional changes to the list. We will pull the search volume to ensure users are searching this query before adding it to our list. Again, we want to choose keywords that will help drive qualified traffic, versus spending time looking at keywords that hold little to no search volume.
03
Brand 1
YoY comparison
0
Visibility0.0% YoY0
Sessions0.0% YoY0
Total Users0.0% YoY0
Page Views0.0% YoYYear-over-Year Comparison
| Metric | March 2025 | March 2026 | % Change |
|---|---|---|---|
| Visibility | 0 | 0.24 | 0.0% |
| Sessions | 0 | 19,187 | 0.0% |
| Total Users | 0 | 13,790 | 0.0% |
| Page Views | 0 | 100,232 | 0.0% |
| Enagement Rate | 0.0% | 84.0% | 0.0% |
💡
Key Insights1
Organic traffic increased by 12.28%, total users increased by 16.42%, and page views increased by 16.12%.
2
This increase in traffic is mainly due to the following pages: /roofing/newpoint/our-products increased by 8.8%, /roofing/newpoint increased by 15.68% and /roofing/davinci-roofscapes/our-products increased by 17.45%
3
Top Google queries by clicks: Davinci Roofscapes increased by 24 clicks, Westlake Tile increased by 108 clicks, and Davinci Roofing increased by 69 clicks.
4
We are currently ranking within the top 3 spots for shake roofing, concrete roofing tiles, clay tile roofing, slate composite roofing, shake composite roofing, and stone coated roofing.
5
To continue this positive movement in traffic, we recommend implementing our on-page optimizations for the primary roofing pages. This includes meta title and meta descriptions updates, as well as heading tags. We included our proposed optimization summaries within reporting.
↗
Recommendations1
Currently not ranking for Resilient Roofing or Roofing Products. Recommend updating the main Roofing page to include mentions of these keywords to improve performance.
2
Currently ranking #4 for Concrete Roofing Tiles, but not ranking for Newpoint. Recommend adjusting on-page efforts to the Newpoint page to improve rankings for Newpoint.
3
Ranking within the top 5 for Stone Coated Roofing, Stone Coated Steel Roofing, and Unified Steel Stone Coated Roofing. However, not currently ranking for Metal Roofing, and the page has no mention of the term. Recommend adding "Metal Roofing" to the Unified Steel meta description and on-page copy.
4
Ranking #2 for Shake Composite Roofing and Slate Composite Roofing, and #3 for Shake Roofing. Recommend keeping Davinci Roofscapes' current metadata as-is, but ensuring heading tags (H1s, H2s, etc.) are properly structured and marked up.
5
Ranking #2 for Clay Roof Tiles and Clay Tile Roofing. Recommend keeping US Tile's current metadata as-is, but focusing on improving H1 and H2 tags.
04
Brand 2
YoY comparison
0
Visibility0.0% YoY0
Sessions0.0% YoY0
Total Users0.0% YoY0
Page Views0.0% YoYYear-over-Year Comparison
| Metric | March 2025 | March 2026 | % Change |
|---|---|---|---|
| Visibility | 0 | 0.289 | 0.0% |
| Sessions | 0 | 31,119 | 0.0% |
| Total Users | 0 | 23,370 | 0.0% |
| Page Views | 0 | 180,339 | 0.0% |
| Enagement Rate | 0.0% | 86.8% | 0.0% |
💡
Key Insights1
Organic traffic increased by 31.12%, total users increased by 33.34%, and page views increased by 31.55%.
2
This increase in traffic can be mainly attributed to the following pages: /siding-and-accessories/exterior-portfolio increased by 40%, /siding-and-accessories/exterior-portfolio/market-square-siding increased by 40.46%, /siding-and-accessories/craneboard increased by 33%, /siding-and-accessories/mid-america/shutters increased by 66% and lastly /siding-and-accessories/royal-siding increased by 100%.
3
Top Google queries by clicks: mid america shutters increased by 163 clicks, exterior portfolio siding increased by 154 clicks, and royal building products vinyl siding increased by 84 clicks.
4
To continue this positive movement in traffic, we recommend implementing our on-page optimizations for the primary siding pages. This includes meta title and meta descriptions updates, as well as heading tags. We included our proposed optimization summaries within reporting.
↗
Recommendations1
We are just outside the top 5 spots for Siding and Siding Accessories. We are currently ranking #3 for Siding Products. We recommend updating the Siding and Accessories page's meta title and ensuring the heading tags are properly marked up.
2
We recommend updating Truexterior's title to include "Low-Maintenance" and "Poly-Ash", and ensuring the H1 and H2 tags are properly marked up.
3
We recommend updating the Cedar Renditions' meta title and description to include priority keywords, "Flat Panel Siding," and "Wood Look Siding", and ensuring the H1 and H2 tags are properly marked up.
4
We recommend updating Versetta Stone's title tag and meta description to include priority keywords "exterior stone siding" and "stone veneer siding," and ensuring the H1 and H2 tags are properly marked up.
5
We recommend updating Celect's meta title and description to include priority keywords "Fade-resistant siding" and "coastal siding colors," and ensuring the H1 and H2 tags are properly marked up.
05
Brand3
YoY comparison
0
Visibility+15.6% YoY0
Sessions+0.5% YoY0
Total Users+0.4% YoY0
Page Views+0.3% YoYYear-over-Year Comparison
| Metric | March 2025 | March 2026 | % Change |
|---|---|---|---|
| Visibility | 0.45 | 0.52 | +15.6% |
| Sessions | 3,845 | 3,864 | +0.5% |
| Total Users | 3,226 | 3,240 | +0.4% |
| Page Views | 14,429 | 14,474 | +0.3% |
| Enagement Rate | 0.0% | 83.3% | 0.0% |
| Bounce Rate | 16.8% | 16.7% | -0.1% |
💡
Key Insights1
Visibility surged 15.6% year-over-year to reach 0.52, representing the strongest performance metric for Brand3 this period and indicating significantly improved search presence and discoverability.
2
Sessions grew to 3,864, marking a 0.5% year-over-year increase and maintaining positive momentum with 19 additional sessions compared to the prior period.
3
Bounce rate improved to 0.167 from 0.168, demonstrating that visitors are finding more relevant content and engaging deeper with the site rather than leaving immediately.
4
Page views reached 14,474 with a 0.3% year-over-year increase, showing consistent content consumption across 45 additional page views compared to the previous period.
↗
Recommendations1
Capitalize on the exceptional 15.6% visibility growth by analyzing which keywords and content pieces drove this improvement, then replicate these successful strategies across other Brand3 pages to maintain upward trajectory.
2
Leverage the newly tracked engagement rate of 0.833 as a baseline to establish ongoing monitoring and optimization targets, focusing on content formats and topics that generate the highest engagement to further improve this metric.
3
Build on the improved bounce rate (0.167) and strong engagement rate (0.833) by implementing internal linking strategies that guide users to related content, potentially converting the high engagement into increased sessions and page views.
4
Investigate the gap between strong visibility growth (15.6%) and modest session growth (0.5%) to identify conversion barriers in search results, such as optimizing meta descriptions and title tags to improve click-through rates from search engines.
06
Brand 4
YoY comparison
$0.00
Cost-46.0% YoY0
Impressions-70.4% YoY0
Clicks-59.6% YoY$0.00
CPC+33.7% YoYYear-over-Year Comparison
| Metric | March 2025 | March 2026 | % Change |
|---|---|---|---|
| Cost | $14,651 | $7,918 | -46.0% |
| Impressions | 107,866 | 31,976 | -70.4% |
| Clicks | 10,946 | 4,423 | -59.6% |
| CPC | $1.34 | $1.79 | +33.7% |
| Conversions | 2,322 | 1,691 | -27.2% |
| Conversion Rate | 21.2% | 38.2% | +80.2% |
| CPA | $6.31 | $4.68 | -25.8% |
| Leads | 454 | 437 | -3.7% |
| Cultured Stone Leads | 82 | 126 | +53.7% |
| Dutch Quality Stone Leads | 139 | 39 | -71.9% |
| Eldorado Stone Leads | 215 | 252 | +17.2% |
| Stone Craft Leads | 18 | 13 | -27.8% |
07
Brand 5
YoY comparison
$0.00
Cost-46.0% YoY0
Impressions-70.4% YoY0
Clicks-59.6% YoY$0.00
CPC+33.7% YoYYear-over-Year Comparison
| Metric | March 2025 | March 2026 | % Change |
|---|---|---|---|
| Cost | $14,651 | $7,918 | -46.0% |
| Impressions | 107,866 | 31,976 | -70.4% |
| Clicks | 10,946 | 4,423 | -59.6% |
| CPC | $1.34 | $1.79 | +33.7% |
| Conversions | 2,322 | 1,691 | -27.2% |
| Conversion Rate | 21.2% | 38.2% | +80.2% |
| CPA | $6.31 | $4.68 | -25.8% |
| Leads | 454 | 437 | -3.7% |
| Cultured Stone Leads | 82 | 126 | +53.7% |
| Dutch Quality Stone Leads | 139 | 39 | -71.9% |
| Eldorado Stone Leads | 215 | 252 | +17.2% |
| Stone Craft Leads | 18 | 13 | -27.8% |
| Lead Source: Paid Search | 0 | 62 | 0.0% |
08
SEO ORGANIC REPORTING
YoY comparison
0
WRBP0.0% YoY0
Domain Authority+3.1% YoY0
Visibility-2.6% YoY0
Sessions+0.4% YoYYear-over-Year Comparison
| Metric | March 2025 | March 2026 | % Change |
|---|---|---|---|
| WRBP | 0 | 0 | 0.0% |
| Domain Authority | 32 | 33 | +3.1% |
| Visibility | 0.38 | 0.37 | -2.6% |
| Sessions | 13,037 | 13,083 | +0.4% |
| Total Users | 11,271 | 11,326 | +0.5% |
| Page Views | 22,243 | 22,287 | +0.2% |